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While many financial institutions in emerging markets are trying to strike the right balance between their physical footprints and digital presence, leading banks in mature markets are proving that digital transformation can boost profitability and efficiency.
Shashank Luthra, director of digital transformation, and James Cronk, director of financial services of Cisco, discuss how banks can evolve their customer service with digital enablement to create a seamless omni-channel experience.
State enterprises form one of the largest customer segments of Krung Thai Bank. But this does not confine the bank, as it enters the nongovernment retail deposit market driven by a mix of competitive pricing and products, process innovation, and a strong branch network.